STANDARDS
AND NETWORK EFFECTS
Today’s
enterprise infrastructure and Internet computing would be impossible—both
now
and in the future—without agreements among manufacturers and widespread
consumer
acceptance of technology standards
• Technology standards:
specifications that
establish the compatibility of products and the ability to communicate in a network
• Unleash powerful economies
of scale and result in price declines as manufacturers focus on the products
built to a single standard
< Without these economies of scale, computing of any sort would be far more
expensive than is currently the case>
some important standards that have shaped IT infrastructure
Beginning in the 1990s, corporations started moving toward standard
computing and communications platforms.
The Wintel PC with the Windows operating system and Microsoft
Office desktop productivity applications became the standard desktop and mobile
client computing platform. Widespread adoption of Unix as the enterprise server
operating system of choice made possible the replacement of proprietary and
expensive mainframe infrastructure. In telecommunications, the Ethernet
standard enabled PCs to connect together in small local area networks, and the
TCP/IP standard enabled
these LANs to be
connected into firmwide networks, and ultimately, to the Internet
Network effects are sometimes referred to as Metcalfe’s Law, or Network Externalities.
Basics of Network Effects
network effects: The utility of some goods depends on the number of
people using these goods. We distinguish between direct and indirect network effects
§ Direct network effects
result from compatibility between system elements.
For example, the utility of an e- mail system is increasing with the number of users also using it
Further examples are Internet as well as mobile phone standards.
§ Indirect network effects
assume a positive dependency between the spreading of a technology or a standard and appropriate offers of complementary goods.
For example, the spreading of an operating system plays an important part in determining the supply of compatible application software.
Another example is the extensive variety of application programs for Windows.
refrans
Technology Drivers of Infrastructure Evolution>>1
Technology Drivers of Infrastructure Evolution>>2
NETWORK EFFECTS>>3
STANDARDS AND NETWORK EFFECTS>>4
NETWORK EFFECTS>>5
Definition of 'Network Effect'
A phenomenon whereby a good or service becomes more valuable when more people use it. The internet is a good example. Initially, there were few users of the internet, and it was of relatively little value to anyone outside of the military and a few research scientists. As more users gained access to the internet, however, there were more and more websites to visit and more people to communicate with. The internet became extremely valuable to its users.Network effects are sometimes referred to as Metcalfe’s Law, or Network Externalities.
Metcalfe’s Law:
Basics of Network Effects
network effects: The utility of some goods depends on the number of
people using these goods. We distinguish between direct and indirect network effects
§ Direct network effects
result from compatibility between system elements.
For example, the utility of an e- mail system is increasing with the number of users also using it
Further examples are Internet as well as mobile phone standards.
§ Indirect network effects
assume a positive dependency between the spreading of a technology or a standard and appropriate offers of complementary goods.
For example, the spreading of an operating system plays an important part in determining the supply of compatible application software.
Another example is the extensive variety of application programs for Windows.
refrans
Technology Drivers of Infrastructure Evolution>>1
Technology Drivers of Infrastructure Evolution>>2
NETWORK EFFECTS>>3
STANDARDS AND NETWORK EFFECTS>>4
NETWORK EFFECTS>>5
god job mayy
ردحذفthe stages and technology drivers of IT infrastructure evolution
2.1 List each of the eras in IT infrastructure evolution and describe its distinguishing
characteristics.
1. General-purpose mainframe and minicomputer era (1959 to present): Consists of a
mainframe performing centralized processing that could be networked to thousands of
terminals and eventually some decentralized and departmental computing using
networked minicomputers.
2. Personal computer era (1981 to present): Dominated by the widespread use of
standalone desktop computers with office productivity tools.
3. Client/server era (1983 to present): Consists of desktop or laptop clients networked to
more powerful server computers that handle most of the data management and
processing.
4. Enterprise computing era (1992 to present): Defined by large numbers of PCs linked
together into local area networks and the growing use of standards and software to link
disparate networks and devices into an enterprise-wide network so that information can
flow freely across the organization.
5. Cloud and mobile computing era (2000 to present): A model of computing where firms
and individuals obtain computing power and software applications over the Internet,
rather than purchasing their own hardware and software.
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ردحذفBshair
ردحذفthank u
With the increase of use network the standards will increase
ردحذفgood job mayy you cover all information
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ردحذفgreat job mayy
ردحذفit's important to know about Technology standards
موضوع مميز يا مى
ردحذفومعلومات جدا مفيده
شكرا لك وجزاك الله خير
Hi my sister <3
ردحذفThe effects of the network become very clear now , that differentiate between direct and indirect effects is very important.
Your subject is so nice ..
thank you mayy :)
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ردحذفthe video very helpfull and the whole subject...its very nice work
ردحذفVery important matter and great job. I find this information helpful .
ردحذفThanks ^_^
:Competition with Switching Costs and Network Effects
Switching costs and network effects bind customers to vendors if products are incompatible, locking customers or even markets in to early choices. Lock-in hinders customers from changing suppliers in response to (predictable or unpredictable) changes in efficiency, and gives vendors lucrative ex post market power – over the same buyer in the case of switching costs (or brand loyalty), or over others with network effects. Firms compete ex ante for this ex post power, using penetration pricing, introductory offers, and price wars. Such “competition for the market” or “life-cycle competition” can adequately replace ordinary compatible competition, and can even be fiercer than compatible competition by weakening differentiation. More often, however, incompatible competition not only involves direct efficiency losses but also softens competition and magnifies incumbency advantages. With network effects, established firms have little incentive to offer better deals when buyers' and complementors' expectations hinge on non-efficiency factors (especially history such as past market shares), and although competition between incompatible networks is initially unstable and sensitive to competitive offers and random events, it later “tips” to monopoly, after which entry is hard, often even too hard given incompatibility. And while switching costs can encourage small-scale entry, they discourage sellers from raiding one another's existing customers, and so also discourage more aggressive entry. Because of these competitive effects, even inefficient incompatible competition is often more profitable than compatible competition, especially for dominant firms with installed-base or expectational advantages. Thus firms probably seek incompatibility too often. We therefore favor thoughtfully pro-compatibility public policy.